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User Research
I run interviews, surveys, and usability tests that surface why people leave — and what would make them stay — so design decisions rest on evidence.
Why this matters
Teams ship features nobody asked for when they optimize for internal opinions instead of real behavior. Research is not a nice-to-have before design; it is the difference between guessing and knowing. I replace assumption with conversations, usage patterns, and a clear map of where users disengage.
What we excel at
Interview scripts that invite honest, unprompted feedback
Journey maps that pinpoint the exact drop-off moment
Usability tests with pass/fail criteria — not vague impressions
Insight reports translated into prioritized design decisions
Problems we solve
Building features no one usesSupport tickets that keep repeatingActivation goals that never get reached
Guaranteed deliverables
- Research plan & recruitment brief
- Interview / test notes
- Journey map or findings diagram
- Prioritized insights report
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I turn risky ideas into clickable Framer prototypes you can put in front of real users this week — before a single line of production code.
View detailsMobile App Design
I design mobile experiences that feel native — onboarding, navigation, gestures, and handoff-ready specs for iOS and Android.
View detailsYour next project
Ready to bring User Research to your product?
Let's scope it out, understand your goals, and build the next step with confidence.